Bait-And-Switch

Are social media posts about a missing teenager named "Kaitlin Whoolery" authentic? No, that's not true: Whoolery died in April 2024, but posts about her disappearance were still being posted in September 2024. These posts about Whoolery are part of a "bait-and-switch" tactic commonly used on Facebook where heart-wrenching stories are swapped out for scams involving real estate ads after…

Are social media posts about a teenager named "Seven Whiteman," who supposedly went missing in several locations simultaneously, authentic? No, that's not true: This bait-and-switch post flips to a real estate ad. While the teen in the post's photos is a real girl who went missing, she was found on August 28, 2024, and was missing only in Tennessee. The…

Did social media posts share the true story of a 79-year-old dad named Scott Doucette who was missing in Bristol, Connecticut, and several other places? No, that's not true: There is no active silver alert in Connecticut for a man named Scott Doucette. The posts are part of a known deception to trick people into sharing a post that will…

Were posts on Facebook about an "approximately 3 year old" toddler an authentic try to find the boy's parents? No, that's not true: Those posts were a version of an already debunked bait-and-switch scheme involving scam real-estate ads. The scam targets people with low incomes and tricks them into disclosing sensitive personal information. The ruse resurfaced in a post (archived…

Are social media posts about 16-year-old "Paul Ferrara" genuine calls for help in a missing person case? No, that's not true: These posts were flipped to "rent-to-own" scam posts shortly after publication. The supposedly missing teenager was described as "the son of a local police officer" in multiple U.S. locations. Lead Stories found no public confirmation as of August 30,…

Are social media posts about a fruitless three-day search to find the owners of a lost dog authentic? No, that's not true: These are bait-and-switch posts that flip to real estate ads. Identical images of a "really depressed" dog in a cage have appeared in posts on Facebook in cities and states miles apart. All these posts ask users to…

Did authentic social media posts offer genuine concern over the discovery of an urn marked "Zachary Levi Bowers" in various places? No, that's not true: This is a common bait-and-switch scam in which social media users post heart-tugging stories they later edit to display supposed real estate offerings. The same post often circulates under the names of many different towns.…

Is there a teenager named "Graci Mae Thompson" missing in several locations at the same time? No, that's not true: This is a bait-and-switch scam. In such scams, users on social media post stories that they then edit to display supposed real estate offerings. In one instance, the claim appeared in a post (archived here) on Facebook in a group…

Did a police department report that an autistic teen named "Ivan Moore" is missing? No, that's not true: The teen shown in social-media images captioned with this name is not urgently sought by any police department. This attention-grabbing narrative is a classic trick to get people to share the missing-child post, which will later be edited to become a scam…

Did authentic social media posts offer genuine concern over a missing teen named Kaniesa Perez? No, that's not true: The posts exploit a real missing teen story and falsely say that Kaniesa Perez went missing on the same day from Dover, Pennsylvania, and Albuquerque, New Mexico, among other locations more than a thousand miles apart. In reality, the teen went…