Did Chick-Fil-A drop a new advertisement for Pride Month 2025 that includes the slogan "Our pickles don't touch. Just like God intended."? No, that's not true: The ad is a fake and has circulated online for several years. There is no trace of it in the news or on the company's website. Lead Stories reached out for comment but has yet to receive a reply.
The fake ad appeared in a June 1, 2025 post on X.com (archived here) on the @thereal_SnS account, captioned "New Chik-fil-A ad has dropped for Pride Month". The ad reads:
Our pickles don't touch. Just like God intended.
(Source: X.com screenshot by Lead Stories.)
An ad like that would have been the subject of multiple news stories, since Chick-fil-A has been criticized by gay rights activists for its financial support for the Salvation Army and other anti-gay organizations, as well as CEO Dan Cathy's public statements in favor of biblical definitions of marriage (archived here) as between a man and a woman.
Using the search string Chick-fil-A AND "our pickles don't touch" AND "God intended", Lead Stories found that Google News' index of thousands of news sites turned up no evidence-based reporting on such an ad campaign:
(Source: GoogleNews.com screenshot by Lead Stories.)
Using reverse image search for just the fake ad and not the whole X post, Lead Stories found versions of the same spoof have circulated online since at least 2018. Below is a screenshot of examples surfaced in a Google image search, showing multiple versions circulating this year. At the bottom of the first screenful of results (shown below) is a 2018 version of the fake ad:
(Source: Google.com screenshot by Lead Stories.)
Lead Stories has asked Chick-fil-A to comment on the ad's authenticity and will update this fact check when they respond.
The Chick-fil-A website made no reference to such an ad (archived here) as of June 3, 2025.
Readers can find other Lead Stories fact checks about Chick-fil-A here.
