Fact Check: Stephen King's Book Sales Have NOT Dropped 70 Percent Since He 'Went Woke' -- This Is Satire Story

Fact Check

  • by: Alexis Tereszcuk
Fact Check: Stephen King's Book Sales Have NOT Dropped 70 Percent Since He 'Went Woke' -- This Is Satire Story Bestseller

Have Stephen King's book sales dropped 70 percent since he "went woke"? No, that's not true: The claim appeared in an article on a satirical website known for publishing fabricated content.

The claim originated in an article published by The Dunning-Kruger Times on August 13, 2023, titled "Stephen King's Book Sales Have Dropped 70 Percent Since He Went Woke" (archived here). It opened:

Steven King is learning the hard way that his decision to enter the world of the woke is a costly endeavor. Like most things on the left, King's career is in ruins.

Users on social media only saw this title, description and thumbnail:

Stephen King's Book Sales Have Dropped 70 Percent Since He Went Woke

Nobody knows 'go woke go broke' quite like the former master of horror.

The article claims:

According to a new report, the author's book sales are at an all-time low. 'That's really cutting into his income,' said publishing mogul Joe Barron, 'and this is a guy who likes to live large.'

Joe Barron is not a "publishing mogul," he was a friend of the American's Last Line of Defense (ALLOD) website network who passed away. The Dunning-Kruger Times is part of ALLOD. Barron's name lives on as an homage, conveniently taking on the role of a spokesperson to offer false official statements when needed.

The article claims there is a "new report" that his "book sales are at an all-time low," but does not provide evidence of such a report. A Google search for keywords "steven king books sales all time low" yields no reputable results except for other fact checks.

The article also claims their research shows King's book sales have dropped 70 percent but a Google search of the terms "steven king books sales drop 70 percent" yields no reputable results to confirm this.

King's latest book, "Fairy Tale," was published in September 2022 and was a New York Times No. 1 bestseller. As of August 15, 2023, "Fairy Tale" was highly ranked on Amazon.com in hardcover and on audible, almost a year after its release.

The ALLOD network of sites run by Christopher Blair, a self-professed liberal troll who produces content targeted to conservative audiences. Lead Stories has published fact checks on many of the fabricated narratives Blair's network has recently published (here). Lead Stories has a satire policy and typically does not fact check content clearly labeled satire. In this case it is warranted as ALLOD content is frequently plagiarized and republished on other websites without the disclaimer.

Lead Stories has reached out to King's publisher Simon & Schuster and will update the story when a response is received.

The Dunning-Kruger Times

The Dunning-Kruger Times is a satirical website with an about page (archived here) that has following disclaimer:

About Us

Dunning-Kruger-Times.com is a subsidiary of the 'America's Last Line of Defense' network of parody, satire, and tomfoolery, or as Snopes called it before they lost their war on satire: Junk News

About Satire

Before you complain and decide satire is synonymous with 'comedy':

sat·ire ˈsaˌtī(ə)r noun: The use of humor, irony, exaggeration, OR ridicule to expose and criticize people's stupidity or vices, particularly in the context of contemporary politics and other topical issues.

Everything on this website is fiction. It is not a lie and it is not fake news because it is not real. If you believe that it is real, you should have your head examined. Any similarities between this site's pure fantasy and actual people, places, and events are purely coincidental and all images should be considered altered and satirical. See above if you're still having an issue with that satire thing.

The website is named after the Dunning-Kruger effect, a term from a psychology experiment that describes the phenomenon of being ignorant of one's own ignorance. (That experiment has been disputed by a math professor.)

Want to inform others about the accuracy of this story?

See who is sharing it (it might even be your friends...) and leave the link in the comments.:

  Alexis Tereszcuk

Alexis Tereszcuk is a writer and fact checker at Lead Stories and an award-winning journalist who spent over a decade breaking hard news and celebrity scoop with RadarOnline and Us Weekly.

As the Entertainment Editor, she investigated Hollywood stories and conducted interviews with A-list celebrities and reality stars.  

Alexis’ crime reporting earned her spots as a contributor on the Nancy Grace show, CNN, Fox News and Entertainment Tonight, among others.

Read more about or contact Alexis Tereszcuk

About Us

International Fact-Checking Organization Meta Third-Party Fact Checker

Lead Stories is a fact checking website that is always looking for the latest false, misleading, deceptive or inaccurate stories, videos or images going viral on the internet.
Spotted something? Let us know!.

Lead Stories is a:


Subscribe to our newsletter

* indicates required

Please select all the ways you would like to hear from Lead Stories LLC:

You can unsubscribe at any time by clicking the link in the footer of our emails. For information about our privacy practices, please visit our website.

We use Mailchimp as our marketing platform. By clicking below to subscribe, you acknowledge that your information will be transferred to Mailchimp for processing. Learn more about Mailchimp's privacy practices here.

Most Read

Most Recent

Share your opinion