Fact Check: 'Homicide Suspects On The Run' Posts Naming 'Seth Chancey' And 'Madison Smith' Are Bait & Switch Scams

Fact Check

  • by: Alan Duke
Fact Check: 'Homicide Suspects On The Run' Posts Naming 'Seth Chancey' And 'Madison Smith' Are Bait & Switch Scams Bait & Switch

Are two homicide suspects named Seth Chancey and Madison Smith on the run for the killing of 10-month-old Derrick Taylor as of March 24, 2025? No, that's not true: The posts are fake, part of a bait-and-switch scam aimed at luring social media users to ad posts designed to harvest personal and financial information. These posts use mugshots taken from posts about lesser crimes unrelated to homicide or the purported murder victim.

The claim appeared in a post (archived here) shared on Facebook on March 16, 2025, under the title "HOMICIDE SUSPECTS ON THE RUN in Leeville". Above the two mugshots, it read:

The Homicide Bureau has identified 26-year-old Seth Chancey and 23-year-old Madison Smith, as suspects in the death of 10-month-old Derrick Taylor. The baby died on Friday 3/7, due to penetrating, blunt, and deceleration trauma. The suspects face murder charges and are currently evading capture. The Police urge anyone with information on their whereabouts to come forward.
LETS BUMP THIS POST TO HELP LOCATE THEM.

This is what the post looked like on Facebook at the time of writing:

Screenshot 2025-03-24 090954.png

(Source: Facebook screenshot taken on Mon Mar 24 18:04:20 2025 UTC)

While the mugshots are those of Chancey and Smith, they are not related to a homicide case. The pair were arrested in Crestview, Florida in February 2023 on child abuse charges involving a 5-week-old, according to this local news report (archived here).

Screenshot 2025-03-24 114930.png

(Image source: WEARTV.com screenshot made by Lead Stories on March 24, 2025 at 18:51 UTC)

Scam Posts

Scam posts are a tactic used on Facebook by spammers that employ "bait and switch" content to lure people into a scam. Scammers will pair an alarming or heart-wrenching claim with a compelling image to catch people's attention -- missing children or aging adults, injured animals, injured people in hospital beds and sex trafficking tactics -- and drive engagement.

Once a post has gathered sufficient attention, the scammer replaces the bait, switching to a deceptive real estate ad to harvest personal information from users interested in the too-good-to-be-true rental. The wording and images of these eye-catching posts, typically seen on local Facebook "yard sale" pages," are frequently identical, even when the offered property is located in different cities, regions of the U.S., or countries.

The content switch is clearly documented by a post's edit history, which also notes additions or deletions of content. To access the edit history of a Facebook post, click the three dots in the top right corner and select "View edit history" from the menu.

Commonly, such posts use links that lead to landing pages with disclaimers or false promises and contact information requests used to gather personal data, including financial information.

Some links purport to connect people to a U.S. Housing and Urban Development site to help them search for deals on foreclosed homes. Lead Stories found these links lead to sites that carry disclosures at the bottom of the page that note they are "not affiliated with, endorsed, authorized, or approved by the Federal Government or the US Department of Housing and Urban Development."

Read more

Other Lead Stories fact checks related to such bait-and-switch scams are found here.


  Alan Duke

Editor-in-Chief Alan Duke co-founded Lead Stories after ending a 26-year career with CNN, where he mainly covered entertainment, current affairs and politics. Duke closely covered domestic terrorism cases for CNN, including the Oklahoma City federal building bombing, the UNABOMBER and search for Southeast bomber Eric Robert Rudolph. CNN moved Duke to Los Angeles in 2009 to cover the entertainment beat. Duke also co-hosted a daily podcast with former HLN host Nancy Grace, "Crime Stories with Nancy Grace" and hosted the podcast series "Stan Lee's World: His Real Life Battle with Heroes & Villains." You'll also see Duke in many news documentaries, including on the Reelz channel, CNN and HLN.

Read more about or contact Alan Duke

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