Is a Desigual backpack adorned with naked people and an "I want more sex" message being sold in the children's section? Yes, but not intentionally: The backpack was designed for adults, not children, and was mistakenly available in a children's section, the company said about its product.
The claim appeared in an August 2, 2021, Facebook post (archived here) that opened:
Out school shopping? Take a look at things Lil Susie wants to buy before you add it to the cart.
This is what the post looked like on Facebook at the time of writing:
(Source: Facebook screenshot taken on Fri Aug 6 18:12:05 2021 UTC)
A photo of the Desigual backpack shows a turquoise backpack with the words "I want more sex" on a pocket as well as an image of a naked man and woman.
The company addressed the situation on its verified Twitter account @desigual on August 6, 2021:
Since this did not happen at any of our stores but at Burlington, which is a multibrand store that is totally independent from us), our team has contacted them to correct the mistake.
-- Desigual (@desigual) August 6, 2021
We would like to thank you for letting us know about this situation and for helping us fix it.
The company shared a statement with Snopes.com, saying:
We would like to sincerely apologize to anyone who has been offended by the design of this backpack.
Please allow us to explain the misunderstanding.
This backpack belongs to our Woman collection, and it is definitely not part of our Kids collection.
Our Kids collection does not currently include any backpacks, as can be seen on our website: https://www.desigual.com/en_US/kids-clothes/
