Does ice cream brand Ben & Jerry's sell a flavor called "From the River" featuring a Palestinian flag on the packaging? No, that's not true: A viral image which also showed people with "Press" on their clothes carrying watermelons and cameras was generated using artificial intelligence. Ben & Jerry's website featured no such flavor or packaging.
The viral image appeared in a post on X (archived here) published on May 27, 2025 with a comment that read:
BEN & JERRY'S STANDS WITH THE JOURNALISTS OF PALESTlNE!
This is what the image looked like:
AI detection tool Hive said it was 99.9% likely the image contained AI-generated or deepfake content.
The image also featured inconsistencies between the two tubs of ice cream it showed, typical of AI generation. The bottom one only had two people on it with a halo, the top one featured three. The bottom one also lacked the "From the River" slogan:
A Google search for the phrase "from the river" on the website of Ben & Jerry's returned no results (archived here).
