Fact Check: AI Video Of Jeremy Clarkson Refusing £100 Million Bill Gates Deal For His Farm Is NOT Real

Fact Check

  • by: Maarten Schenk
Fact Check: AI Video Of Jeremy Clarkson Refusing £100 Million Bill Gates Deal For His Farm Is NOT Real Fictionalized

Is a video of Jeremy Clarkson talking about refusing a "£100 million deal" from Bill Gates to buy his Diddly Squat farm real? No, that's not true: The social media post in which the video appeared came with a lengthy disclaimer largely hidden below a "See more" link. Clarkson also left a comment under a now deleted post that appeared to be making the claim saying that it was "bollocks".

The video appeared in a viral Facebook post (archived here) where it was published on February 2, 2026 with a post text that opened:

The Farmer vs the Billionaire -- Jeremy Clarkson Says NO to Bill Gates' £100 Million Deal | UK News
OFFICIAL NOTICE: This channel is NOT Jeremy Clarkson, is not affiliated with him, and does not represent his official views or Diddly Squat Farm. This is an independent creative commentary and storytelling project.
The £100,000,000 Offer: Why Diddly Squat Isn't For Sale
It started with a fancy envelope and ended with a hundred-million-pound dilemma. Why would a billionaire like Bill Gates be so obsessed with a muddy farm in Oxfordshire?

This is what the post looked like on Facebook at the time of writing:

(Source: Facebook screenshot taken on Sat Feb 21 10:04:00 2026 UTC)

Right at the start it says the channel is a "storytelling project". But below the "See more" link the disclaimer continued:

This video is a dramatized storytelling piece exploring the chilling reality of corporate land acquisition, the hidden meaning behind "sustainable farming," and why resisting "Big Money" is the only way to save the soul of the countryside.
⏳ TIMESTAMPS
00:00​ - The Fancy Envelope: A bribe in disguise.
01:15​ - Who is the Buyer? Unmasking the shell companies.
02:45​ - The "Sustainable" Trap: What it really means.
04:20​ - Surrounded: How they squeeze independent farmers.
06:10​ - Legal Warfare: Death by bureaucracy.
08:35​ - The £100 Million Final Offer.
10:15​ - Why I said NO: Some things have no price.
12:00​ - The Silence is Broken: A national conversation.
⚠️ LEGAL DISCLAIMER
PLEASE READ: This video is for educational, transformational, and entertainment purposes only.
Identity Disclosure: The narrator of this video is NOT Jeremy Clarkson. This is a creative dramatization and commentary inspired by the themes of "Clarkson's Farm."
Nature of Content: This is a narrative exploration. Claims regarding land offers and specific individuals are presented as part of a social commentary on corporate land ownership trends.
No Defamation Intended: This content does not claim to represent absolute internal corporate facts or private legal documents.
Fair Use: This video may contain copyrighted material used under the "Fair Use" doctrine for purposes such as criticism, comment, and news reporting.
Not Professional Advice: Nothing in this video constitutes financial, legal, or real estate advice.
#diddlysquatfarm​ #farmlife​ #agriculture​ #documentary​ #Storytelling

(highlights added by Lead Stories)

The video and the claim about the offer from Gates appears to have been circulating before that time. On January 31 Clarkson replied to a post (archived here) questioning if a now deleted post at https://x.com/ABridgen/status/2017584379166421239 showed the real Clarkson or an AI version. Clarkson replied:

A different post (archived here) that linked to the deleted https://x.com/ABridgen/status/2017584379166421239 post asked Clarkson: "Did mental bill gates try and buy your farm?", making it likely the deleted post indeed contained the video making that claim.

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  Maarten Schenk

Maarten Schenk is the co-founder and COO/CTO of Lead Stories and an expert on fake news and hoax websites. He likes to go beyond just debunking trending fake news stories and is endlessly fascinated by the dazzling variety of psychological and technical tricks used by the people and networks who intentionally spread made-up things on the internet.

Read more about or contact Maarten Schenk

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