Fact Check: Donald Trump's Book 'Art Of The Deal' Did NOT State 'Never admit defeat.'

Fact Check

  • by: Victoria Eavis
Fact Check: Donald Trump's Book 'Art Of The Deal' Did NOT State 'Never admit defeat.' Fake Excerpt

Did chapter 45 of Donald Trump's book "Art of the Deal" state "Never admit defeat. You win. If you don't win claim they cheated"? No, that's not true: The book only has 14 chapters and this quote is not included in the book. The number 45 may be significant in that Trump is the 45th president.

The claim appeared in a Facebook post (archived here) where it was published on November 18, 2020. The fake quote read:

Never admit defeat. You win. If you don't win claim they cheated. They rigged it. They stole it. You are the aggrieved but you are the true winner always. Threaten to sue and/or die. No one will remember the outcome. Just that you fought to defend your honor. This is essential to keep your brand healthy and keep the millions of chumps and losers, your base.

This is what the post looked like on Facebook at the time of writing:

Facebook screenshot

(Source: Facebook screenshot taken on Fri Nov 20 14:39:19 2020 UTC)

The following are photos of a physical copy of the book, proving that the book does not have 45 chapters, but 14:

2020-11-20 11.55.09.jpg2020-11-20 11.55.30.jpg

What's more, the quote did not appear in a search of the e-book version:

Screen Shot 2020-11-20 at 10.44.32 AM.png

Fact checking websites Snopes and Check Your Fact reached the same conclusion.

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  Victoria Eavis

Victoria Eavis is a fact checker at Lead Stories. She recently graduated from Duke University with a B.A. in Cultural Anthropology. In her last few months at Duke, she was a reporter for a student news site, The 9th Street Journal, that covers the city of Durham, North Carolina. 

Read more about or contact Victoria Eavis

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