Fact Check: Donald Trump's Book 'Art Of The Deal' Did NOT State 'Never admit defeat.'

Fact Check

  • by: Victoria Eavis
Fact Check: Donald Trump's Book 'Art Of The Deal' Did NOT State 'Never admit defeat.' Fake Excerpt

Did chapter 45 of Donald Trump's book "Art of the Deal" state "Never admit defeat. You win. If you don't win claim they cheated"? No, that's not true: The book only has 14 chapters and this quote is not included in the book. The number 45 may be significant in that Trump is the 45th president.

The claim appeared in a Facebook post (archived here) where it was published on November 18, 2020. The fake quote read:

Never admit defeat. You win. If you don't win claim they cheated. They rigged it. They stole it. You are the aggrieved but you are the true winner always. Threaten to sue and/or die. No one will remember the outcome. Just that you fought to defend your honor. This is essential to keep your brand healthy and keep the millions of chumps and losers, your base.

This is what the post looked like on Facebook at the time of writing:

Facebook screenshot

(Source: Facebook screenshot taken on Fri Nov 20 14:39:19 2020 UTC)

The following are photos of a physical copy of the book, proving that the book does not have 45 chapters, but 14:

2020-11-20 11.55.09.jpg2020-11-20 11.55.30.jpg

What's more, the quote did not appear in a search of the e-book version:

Screen Shot 2020-11-20 at 10.44.32 AM.png

Fact checking websites Snopes and Check Your Fact reached the same conclusion.

Want to inform others about the accuracy of this story?

See who is sharing it (it might even be your friends...) and leave the link in the comments.:

  Victoria Eavis

Victoria Eavis is a fact checker at Lead Stories. She recently graduated from Duke University with a B.A. in Cultural Anthropology. In her last few months at Duke, she was a reporter for a student news site, The 9th Street Journal, that covers the city of Durham, North Carolina. 

Read more about or contact Victoria Eavis

Different viewpoints

Note: if reading this fact check makes you want to contact us to complain about bias, please check out our Blue feed first.

About Us

International Fact-Checking Organization Meta Third-Party Fact Checker

Lead Stories is a fact checking website that is always looking for the latest false, misleading, deceptive or inaccurate stories, videos or images going viral on the internet.
Spotted something? Let us know!.

Lead Stories is a:


Subscribe to our newsletter

* indicates required

Please select all the ways you would like to hear from Lead Stories LLC:

You can unsubscribe at any time by clicking the link in the footer of our emails. For information about our privacy practices, please visit our website.

We use Mailchimp as our marketing platform. By clicking below to subscribe, you acknowledge that your information will be transferred to Mailchimp for processing. Learn more about Mailchimp's privacy practices here.

Most Read

Most Recent

Share your opinion