Fact Check: Rice Krispies Mascot 'Pop' Was NOT Rebranded As Transgender Character

Fact Check

  • by: Christiana Dillard
Fact Check: Rice Krispies Mascot 'Pop' Was NOT Rebranded As Transgender Character Didn't Happen

Did the Kellogg Company announce that Pop, one of the cartoon mascots for the company's Rice Krispies cereal, was rebranded as a transgender character? No, that's not true: A Kellogg spokesperson confirmed with Lead Stories that the claim is false. Also, a supposed screenshot of a CNN article that reported on the change does not show a real CNN article.

The claim appeared in an Instagram post on May 21, 2022. The post features what appears to be a screenshot of an article from CNN published on May 20, 2022, and titled "Kellogg's spokesperson announces Rice Krispie mascot 'Pop' is now a trans woman." The caption of the post reads:

Pop tho.... What's your thoughts...

This is how the post appeared on Instagram at the time of writing:

rice krispies IG post.png

(Source: Instagram screenshot taken on Tue May 24 15:47:30 2022 UTC)

In an email sent to Lead Stories on May 24, 2022, Kris Bahner, a Kellogg spokesperson, told us:

We have made no changes to the Rice Krispies mascots, Snap Crackle and Pop.

The "screenshot" of the CNN "article" used in the Instagram post includes a byline featuring CNN journalists Helen Regan and Andrew Raine. Neither of the journalists' pages features the Rice Krispies story. Lead Stories searched CNN.com for "Kellogg's spokesperson announces Rice Krispie mascot 'Pop' is now a trans woman," "Kellogg's Rice Krispies" and "Kellogg's Pop." None of the results matched the "article" from the "screenshot" used in the Instagram post.

There is also a stylistic inconsistency in the headline of the "article." In the headline, "Pop" is referred to inside double quotation marks, but other CNN stories use single quotation marks for quotes, phrases or names in headlines. Screenshots of examples are included below:

single quotes cnn 1.png
(Source: CNN screenshot taken on Tue May 24 18:05:33 2022 UTC)

single quotes cnn 2.png
(Source: CNN screenshot taken on Tue May 24 18:07:50 2022 UTC)

single quotes cnn 3.png
(Source: CNN screenshot taken on Tue May 24 18:15:12 2022 UTC)

Google search results of "Kellogg's Rice Krispies Pop," "Rice Krispies Pop mascot" and "Rice Krispies Pop transgender," did not lead to any credible results that supported the claim.

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  Christiana Dillard

Christiana Dillard is a former news writer for Temple University’s Lew Klein College of Media and Communication. She received her undergraduate degree in English Writing from the University of Pittsburgh. She has been a freelance writer for several organizations including the Pittsburgh Black Media Federation, Pitt Magazine, and The Heinz Endowments. When she’s not producing or studying media she’s binging it, watching YouTube videos or any interesting series she can find on streaming services.

Read more about or contact Christiana Dillard

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