Fact Check: Video Does NOT Show A 'Cost Of Living March' In London On April 1, 2023 -- It's A 2018 Anti-Brexit March

Fact Check

  • by: Uliana Malashenko
Fact Check: Video Does NOT Show A 'Cost Of Living March' In London On April 1, 2023 -- It's A 2018 Anti-Brexit March 2018

Does a video circulating on social media show crowds protesting the increasing cost of living in London on April 1, 2023? No, that's not true: The footage is from a 2018 anti-Brexit rally.

The claim appeared in a video posted on Facebook on April 3, 2023. Its in-built caption said:

London 01/04/2023

Cost of living March.

This is what it looked like on Facebook at the time of writing:

Screen Shot 2023-04-05 at 10.15.58 AM.png

(Source: Facebook screenshot taken on Wed Apr 5 14:15:58 2023 UTC)

The clip appeared on TikTok on April 2, 2023. It was published by an account containing a reference to its locality, actual or projected: @ukrealnews. It describes itself as "totally independent" and routinely skips mentioning primary sources.

Unlike in the U.S., Europeans put the day before the month, and, thus, the inscription refers to April 1, 2023.

Google News search results filtered by the date do not show relevant matches. Had such a massive rally actually taken place on April 1, 2023, it would be covered by many media outlets. We would also see a variety of never-posted-before snapshots on social media. However, it's not the case here.

The footage shows crowds on Pall Mall near Trafalgar Square in London, UK. But according to a TinEye reverse-image search, it was posted many times almost five years before April 1, 2023.

The earliest example of a still image exactly matching one of the frames in the video appeared on Twitter on June 23, 2018:

Screen Shot 2023-04-05 at 11.17.04 AM.png

(Sources: Facebook screenshot taken on Wed Apr 5 14:15:58 2023 UTC; Twitter screenshot taken on Wed Apr 5 15:08:40 2023 UTC; composite image by Lead Stories)

We see the same yellow marking on the rooftop of the building in the top right corner of both images as well as the white square-shaped structure below it. As shown in both images, the grass is green and dense, which is more consistent with summer months than with early spring in London. The aerial view of the crowd also shows striking similarities. On the left, there's a much lower concentration of people in what looks like a light-yellow rectangle. Moreover, on the left side of both pictures, a dark-colored car is located in the exact same spot. The only difference between the two images appears to be that what was shown on TikTok was cropped.

Further research confirms the findings: Before 2023, the Guardian published the same aerial footage with characteristically slow motions of the drone, unlike in other similar videos capturing different rallies. The description of the clip said that the footage was recorded on June 23, 2018, and that it showed roughly 100,000 people marching in London to protest against the UK's withdrawal from the European Union, also known as Brexit. Contrary to the claim, major media outlets did cover that event.

Want to inform others about the accuracy of this story?

See who is sharing it (it might even be your friends...) and leave the link in the comments.:

  Uliana Malashenko

Uliana Malashenko is a New York-based freelance writer and fact checker.

Read more about or contact Uliana Malashenko

About Us

International Fact-Checking Organization Meta Third-Party Fact Checker

Lead Stories is a fact checking website that is always looking for the latest false, misleading, deceptive or inaccurate stories, videos or images going viral on the internet.
Spotted something? Let us know!.

Lead Stories is a:


Subscribe to our newsletter

* indicates required

Please select all the ways you would like to hear from Lead Stories LLC:

You can unsubscribe at any time by clicking the link in the footer of our emails. For information about our privacy practices, please visit our website.

We use Mailchimp as our marketing platform. By clicking below to subscribe, you acknowledge that your information will be transferred to Mailchimp for processing. Learn more about Mailchimp's privacy practices here.

Most Read

Most Recent

Share your opinion