Fact Check: Victoria's Secret Is NOT Putting Tracking Devices Into Its Bras

Fact Check

  • by: Alexis Tereszcuk
Fact Check: Victoria's Secret Is NOT Putting Tracking Devices Into Its Bras No Tracking

Is Victoria's Secret putting tracking devices into its bras? No, that's not true. A claim has gone viral that the lingerie company uses tags in bras and panties to track customers but the images shown are of RFID (radio frequency identification) tags which are used around the world by companies such as Nike, Levi's and Macy's to monitor merchandise. The tags keep track of inventory in the store, not outside of the store and not of the customer who purchased them.

The claim appeared as a video (archived here), published on Facebook on July 3, 2020. It opened:

Tracking devices in your Victoria secret bra
Victoria secret is owned by les Wexner and guess who was funding him? No one other then the great Jeffery Epstein.
What do you guys think about this?

This is what the post looked like on Facebook at the time of writing:

Facebook screenshot

(Source: Facebook screenshot taken on Wed Jul 15 18:33:34 2020 UTC)

The "tracking device" in the bra is an RFID and the US Food and Drug Administration described what RFID tags are here:

Description
Radio Frequency Identification (RFID) refers to a wireless system comprised of two components: tags and readers. The reader is a device that has one or more antennas that emit radio waves and receive signals back from the RFID tag. Tags, which use radio waves to communicate their identity and other information to nearby readers, can be passive or active. Passive RFID tags are powered by the reader and do not have a battery. Active RFID tags are powered by batteries.
RFID tags can store a range of information from one serial number to several pages of data. Readers can be mobile so that they can be carried by hand, or they can be mounted on a post or overhead. Reader systems can also be built into the architecture of a cabinet, room, or building."


A spokesperson for Victoria's Secret told Lead Stories via email that the RFID tags are only used in-store.

Like many other retailers, this technology helps us deliver a great store experience by ensuring we have the right products available for our customers. We only use this technology in our back room and sales floors to help us manage inventory so that our associates can efficiently support our customers' needs."

Victoria's Secret is owned by L Brands and the company Impinj, which provides RFID systems, described the rollout of the RFID tags in November 2019. They also detailed how Nike has the RFID in "nearly all Nike Footwear and Apparel, which is hundreds of millions of products."

L Brands looks to RFID to prepare for omni-channel

Earlier this year the CFO of L Brands announced that the company is introducing RFID in its stores to improve inventory accuracy and visibility in preparation for the company's introduction of omni-channel capabilities, especially buy online, pick-up in store (BOPIS).
Recently, at the company's Investor Day, the COO announced that about 1,100 of the company's stores are slated to begin using RAIN RFID by summer 2020, with almost 350 receiving these capabilities by the end of this year.
Victoria's Secret is one of retail's largest specialty apparel brands and is planning to launch RFID to provide real-time inventory tracking across the chain.


L Brands, the owner of Victoria's Secret shared details about their technology capabilities with RFID during the 2019 investor meeting. (Mast Global is the supply chain organization for Victoria's Secret.)

Screen Shot 2020-07-15 at 1.48.13 PM.png


There is a connection between Victoria's Secret and convicted sex offender Jeffrey Epstein, via the company's former CEO of L Brands, Les Wexner. Wexner stepped down from his CEO role in February 2020, becoming chairman emeritus of L Brands after decades running the company.

According to the New York Times, Wexner and Epstein had a long relationship entwined with Victoria's Secret. Epstein became a trusted financial adviser and friend to Wexner, ultimately gaining control over the billionaire's finances in his public and private life.

Epstein eventually owned about $100 million in property previously owned by Wexner, including a New York mansion, a private plane and an estate in Ohio. In July 2019, the New York Times reported more details about Epstein and the lingerie company:


In 1996 Victoria's Secret parent company L Brands executives learned that Epstein was "trying to involve himself in the recruitment of lingerie models for the Victoria's Secret catalog, a coveted assignment for young models and aspiring actresses. That was troubling: Victoria's Secret sourced models from talent agencies, not individuals, according to the two former executives, who spoke on the condition of anonymity because they signed nondisclosure agreements after leaving the company.
When Mr. Wexner was informed about what Mr. Epstein was doing, he promised to take care of the issue, the two executives said."

It was not until 2008 that Wexner claimed he cut ties with Epstein.

Epstein was convicted in Florida in 2008 of procuring an underage girl for prostitution and of soliciting a prostitute. He served 13 months for the crimes with a very lenient work release policy. He was arrested again on July 6, 2019, on federal charges for sex trafficking of minors in Florida and New York. He died in his jail cell on August 10, 2019. While the medical examiner ruled his death a suicide by hanging, conspiracy theories about the truth behind his death persist.

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  Alexis Tereszcuk

Alexis Tereszcuk is a writer and fact checker at Lead Stories and an award-winning journalist who spent over a decade breaking hard news and celebrity scoop with RadarOnline and Us Weekly.

As the Entertainment Editor, she investigated Hollywood stories and conducted interviews with A-list celebrities and reality stars.  

Alexis’ crime reporting earned her spots as a contributor on the Nancy Grace show, CNN, Fox News and Entertainment Tonight, among others.

Read more about or contact Alexis Tereszcuk

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