A woman stripped down to her underwear in a public market, put on a blindfold and stood next to a sign that invited people to draws hearts on her body.
"I'm standing for anyone who has struggled with a self-esteem issue like me. Because all bodies are valuable. To support self-acceptance, draw a (heart) on my body," her message read.
A photographer captured what happened as people walked by, then stopped and reacted in the Boise, Idaho market.
Amy Pence-Brown later posted on her FaceBook page: "In a society that profits from your self-doubt, liking yourself is a rebellious act."
The video spread virally soon after it was posted on Vimeo:
Lead Stories' Trendolizer scours social networks globally for hot trending content about self-esteem issues. Scroll down to see the latest.