Fact Check: Prime Minister of New Zealand Did NOT Appear On A Billboard Promoting A 'Christmas Booster'

Fact Check

  • by: Marlo Lee
Fact Check: Prime Minister of New Zealand Did NOT Appear On A Billboard Promoting A 'Christmas Booster' Doctored Photo

Did Jacinda Ardern, the prime minister of New Zealand, appear on a billboard that includes the phrase, "No Jab, No Job, no refunds"? No, that's not true: Ardern's media staff told us that the billboard was fake. We also found the original billboard image.

The claim appeared in a Facebook post (archived here) on December 8, 2021. The post was a picture of a billboard with Ardern on the front with these words next to her:

Remember to book your Christmas booster! Each booster gives you up to six months worth of freedoms!*

No Jab, No Job, no refunds.

*Freedoms not available in all areas and are subject to change.


This is what the post looked like on Facebook at the time of writing:

Screen Shot 2021-12-10 at 10.54.40 AM.png

Facebook screenshot(Source: Facebook screenshot taken on Fri Dec 10 15:44:00 2021 UTC)

The image of the billboard seen in the Facebook post has been edited. The original image on the billboard (we can't reproduce it here due to its copyright, but you can see it at the link) includes the same picture of the prime minister but has the phrase "Let's keep moving" with the Labour Party logo on the billboard. Ardern is part of the in New Zealand Labour Party.

We emailed the prime minister's media staff for a comment on this claim. They told us on December 10, 2021, that the billboard was "obviously fake."

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Lead Stories is working with the CoronaVirusFacts/DatosCoronaVirus Alliance, a coalition of more than 100 fact-checkers who are fighting misinformation related to the COVID-19 pandemic. Learn more about the alliance here.

Marlo Lee is a fact checker at Lead Stories. She is a graduate of Howard University with a B.S. in Biology. Her interest in fact checking started in college, when she realized how important it became in American politics. She lives in Maryland.

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