&Quot;Bait And Switch&Quot;

Did "Mr. Luke Jones," purportedly a man with dementia, drive away from his home and fail to return, triggering the activation of a silver alert? No, that's not true: No elderly man named Luke Jones is missing at the time of writing. This story is a part of a scam formula that begins with a ruse to entice people to…

Are a person with dementia named "Jackson Simmons" and his dog "Cami" missing and has there been a silver alert issued for "Simmons"? No, that's not true: The story has been posted on social media as a part of a bait-and-switch scam. Such scams use fake information to encourage others to share the posts. Once the posts receive sufficient engagement,…

Does this post authentically report someone's elderly uncle named Martin Jones went missing while out with their dog Baxter? No, that's not true: This is a "bait and switch" Facebook post. Social media posts that make this type of claim are purposefully creating emotional content that will grab the reader's attention in an attempt to sell them something, make them…

Do social media posts about people "desperately trying to find the parents" of a lost "sweet girl" show a real-life call for help? No, that's not true: Entries with identical wording appeared in many places in the United States; as they gained traction, the content of those posts changed to promote dubious rent-to-own schemes and extract personal information. A sheriff's…

Is a "deadly Eastern diamond rattlesnake" actually being found in several locations across the United States that are not known as native habitats for these snakes? No, that's not true: Social media posts that make the claim are repurposing similarly worded posts to carry out a "bait and switch" scam. Social media accounts will make alarming, sensational posts that draw…

Did police in Charlottesville, Virginia pick up a homeless dogcalled Chloe and offer her for adoption when the owner refused to take her back? No, that's not true: The post that makes this claim is deceptively using a picture of a Texas animal rescue to draw readers to a page on Facebook that employs "bait and switch" content to lure…

Did Robin Roberts, the longtime co-host of ABC Television's "Good Morning America" (GMA) die on January 30, 2023? No, that's not true: As of February 1, 2023, Roberts remained alive and well, and actively posting on Instagram from New Zealand. The post implying that she had died is a ruse to get readers to an ad for CBD products. The…

Are police asking for help identifying a young woman who was allegedly mugged, stabbed and left for dead on a roadside? No, that's not true: The claim is a hoax meant to trick people into sharing the post to garner attention -- a "bait and switch" tactic used by scammers to redirect people to deceptive real estate advertising and other…

Did former President Donald Trump collapse on the golf course? No, that's not true: There is no evidence of his collapse and the assertion is a ruse used to entice readers into clicking on a video about a different Trump-related topic. The claim appeared in a Facebook post from October 10, 2022, under the title "George Conway Just Dropped a…

Was former President Donald Trump awakened out of bed by investigators seeking to search his Mar-a-Lago residence, as the headline of a video claims? No, that's not true: The video itself never mentions the search of the Florida property -- it's about the U.S. Capitol insurrection -- and its headline is a ploy to entice clicks. The claim appeared in…